‘Generational Evolution’ – MacroPlan’s Retail Director Tony Dimasi recommends – ‘Understand your audience!’

MacroPlan’s Retail Director – Tony Dimasi discusses ‘Generational Evolution’ in his article for the AMP Capital Shopping Centres ‘NEW CONSUMER PARADIGM’ Report.

Understand your audienceTony Dimasi, retail research expert, recommends an understanding of generational cohorts to help build a better and stronger business although this is no magic bullet. For example, Gen Ys love Mexican food and are also significant purchasers of fashion, although at low price points [page 17].

Watch the video clip out here.

Download the full report here.

 

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