Melbourne CBD planner says build where jobs are – MacroPlan in the press

Australian Financial Review
Rebecca Thistleton
Tuesday, 20 May 2014

Housing’s key driver is not population, it’s jobs, according to a key architect of Melbourne’s new planning strategy which was released on Monday.

Brian Haratsis, chairman of MacroPlan, said the new plan would allow Melbourne’s CBD to expand into the country’s biggest for jobs and residential population by 2040.

Mr Haratsis described the final strategy as a “game changer”.

“You cannot tell the market where to locate jobs; governments have tried and failed to put jobs on the fringe,” he said.

“Plan Melbourne will create CBDs in reverse because it allows for housing amenity to be built around the employment clusters.”

Existing employment clusters around Monash, Parkville and Dandenong South will be built up and future areas include La Trobe, Sunshine and Werribee.

Mr Haratsis said the plan would also allow for commercial and industrial land to remain affordable.

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Melbourne-skylnie-from-park2

About MacroPlan:
MacroPlan’s experienced and qualified economists align their understanding of macro-economic forces with micro-economic variables such as geographic and industrial characteristics, demographics, labour market shifts, resource demand and commercial realities.  Contact Brian Haratsis, Executive Chairman today to discuss your property research requirements.

Brian Haratsis
Executive Chairman
E: haratsis@macroplan.com.au
P: 03 9600 0500
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