Pacific Fair Shopping Centre – Review of expansion

Project name: Pacific Fair SC, Gold Coast – Review of expansion

Client:  AMP Capital

Location:  Broadbeach, Gold Coast (QLD)

Pacific Fair is an iconic regional shopping centre strategically located on the Gold Coast.

Methodology:  MacroPlan has assisted AMP Capital Shopping Centres, the manager of Pacific Fair, over many years with various research requirements for the centre, most recently conducting a review in 2013 of a major expansion and renovation of the centre.

MacroPlan reviewed the current composition and performance of the centre as well as the various customer segments available to the centre, including trade area residents and the Gold Coast tourist market. MacroPlan then provided in-depth commercial analysis relating to the planned expansion, including the future outlook for the expanded centre, to assist the development and investment teams.

AMP Capital Shopping Centres has recently commenced the $670 million redevelopment of the centre, which, upon completion, will make Pacific Fair one of the largest shopping centres in Australia and will provide a new focus for retail on the Gold Coast.