Project Name: Porter David Home Market Analysis
Client: Porter Davis
Location: Melbourne, Victoria
Project Description: MacroPlan undertook an economic and market assessment for Porter Davis to identify trends and opportunities within Melbourne’s growth areas. As part of this assessment, MacroPlan conducted primary market research of people who recently purchased a home from Porter Davis. The research presented an analysis of Porter Davis buyer profiles, product preferences, why people chose Porter Davis Homes and future housing intentions.
Project outcome: This study provided significant insights into the buying behaviour and intentions of people who have purchases a home from Porter Davis. This information has been used to inform strategic directions and marketing strategies.