Project Title: Project Optimisation Plan for Penrith City Centre
Client: Penrith Business Alliance
Project Description: MacroPlan was engaged by the Penrith Business Alliance to undertake a detailed market assessment and opportunity analysis of the Penrith City Centre. The aim of the engagement was to identify a clear strategy for targeting potential development opportunities, be they sector-aligned or specific operations that would be willing and able to establish a business presence in the city centre. The report presents MacroPlan’s findings with regard to Penrith’s key growth drivers and the manner in which its city centre has been perceived by property investors. The report identified and discussed potential future investment opportunities for the city centre and what actions ought to have been taken to attract the investment.