Location: City of Subiaco (WA)
Brief: Preparation of a development strategy for SubiCentro, including sizing analysis, and planning framework. The following tasks were delivered; preparation of a future growth strategy, research Subiaco’s economic and commercial activities, character role and function analysis, overview of employment and population projections and report on the potential overall development of the area.
Methodology: In order to achieve the client’s desired outcomes MacroPlan undertook a number of studies to build a comprehensive development strategy. This included; analysis of retail economics, demographic investigations as well as population projections, residential market research, urban economics forecasting, feasibility studies, business cases, office demand breakdowns.
Although there are numerous factors contributing to an urban development strategy, it is the wide-ranging investigative research and combination of market elements that come together to build a cohesive future planning approach.
Result: MacroPlan provided an extensive development strategy for the future expansion of Subiaco. Included in the report was a market sizing analysis, feasibility analysis on various scenarios, strategic growth recommendations and planning advice.
The project was performed as such that it supported all elements of a mixed-use town centre development, from initial concept to mixed-use sizing, feasibility, and land use planning to commercial sustainability strategies.