How to reduce business risk through trusting relationships.
Business worth doing doesn’t come without risk and one of the biggest risks of business is trust. So how does MacroPlan develop and maintain client trust?
Trust is not something that should be implied in business and definitely not upheld through contractual means. MacroPlan believes it is our responsibility to gain our clients’ trust and we do this by developing relationships. Having a specific commitment to the development of trusting relationships with our clients sets us apart from our competitors.
How MacroPlan delivers trust:
- Client involvement – By involving our clients in project processes the development of trust is achieved through transparency.
- Reliable research – We don’t just provide an answer, we provide an understanding of market direction that enables our clients to make better informed decisions.
- Shared business (your business is our business) – We understand that value adding to our client’s business is value adding to our own through continued, trusting business relationships.
- Specialised service – In an environment where information has become readily available to everyone, MacroPlan has identified that our competitive advantage is not derived from what information we have but rather from having specialised individuals that are able to make best use of this information.
The development of trusting relationships has been directly associated with the achievement of innovative business outcomes (Moorman, C., Zaltman, G. & Deshpande, R. 1992). With strong, trustworthy relationships, organisations become more willing to challenge the unknown and subsequently discover extraordinary opportunities.
“I do not know what I may appear to the world, but to myself I seem to have been only like a boy playing on the seashore, and diverting myself in now and then finding a smoother pebble or a prettier shell than ordinary, whilst the great ocean of truth lay all undiscovered before me.”
– Isaac Newton
Moorman, C., Zaltman, G. & Deshpande, R. (1992). Relationships Between Providers and Users of Market Research: The Dynamics of Trust Within and Between Organizations. Journal of Marketing Research. Vol. 29 pp 314-28. https://faculty.fuqua.duke.edu/~moorman/Publications/JMR1992.pdf
Stuart has 13 years’ experience in the banking, finance and economic sector and 12 years’ experience in the planning and property sector. Prior to joining MacroPlan in 2012, Stuart led the Urban Development Program for the Department of Planning and the Western Australian Planning Commission, which addressed residential, industrial and commercial land and infrastructure development across Western Australia’s high growth urban centres. As Director of the Portfolio for the East Perth and Subiaco Redevelopment Authorities, Stuart led the urban renewal team managing the entire project life cycle including business development, feasibility assessments, land acquisitions, master planning, development, sales, asset management and place activation.
About MacroPlan: MacroPlan’s experienced and qualified economists align their understanding of macro-economic forces with micro-economic variables such as geographic and industrial characteristics, demographics, labour market shifts, resource demand and commercial realities. Contact Stuart McKnight, General Manager – WA today to discuss your property research requirements.