
Brian Haratsis
Chief Executive Officer
Founded Macroplan in 1985. Author of six books on Australia’s cities, and a Fellow of the Planning Institute of Australia.
Proposed buildings and activity illustrate questions. The buildings, streets, lots and routes lit for each question are real, but what they show is illustrative: a walk is not a measured catchment, lot stages are not a delivery program, and the lit buildings are not assessed demand.
Story contextBrian Haratsis + Declan Haratsis
How could technology change where we live and work?
An exploration of artificial intelligence, renewable energy and the possibilities ahead for our cities and regions.


AI Cities explores how remote work and digital services could alter the relationship between households and city centres.


“The twentieth century was organised around moving people to jobs. The AI City is organised around moving knowledge to wherever it creates the greatest value.”
The book considers how renewable energy, digital infrastructure and changing industries could influence where activity takes place.
From the book · Introduction
“None of this implies that geography stops mattering. It implies that it starts mattering for different reasons.”
An exploratory argument for planning that can respond to change and preserve useful options for the future.
The optionality test
“Does this decision preserve or reduce the city’s ability to adapt over the next 50–100 years?”
AI Cities · 1 / 4
Bring the right perspectives together.
Different disciplines, connected early enough to shape the thinking.
Make the relationships visible.
Economics, movement, land use and infrastructure. Separate the layers, understand the relationships, then bring the bigger picture into focus.
A place holds more than one possibility.
Question the assumptions. Explore different uses, connections and patterns of demand. Give the next decision room to be different.
Illustrative dataA viable public square needs access, suitable uses and service capacity.
1 of 6
Ripley Valley, QLDWhat would it take to open up land with no road and no services?
2,3002,300residential lots
A $15M catalyst loan for a new 2 km entrance road brought delivery forward 10–15 years.
Melbourne CBD, VICCan one city block stack retail, offices and homes?
≈600≈600apartments above three levels of retail
Macroplan’s research made the case for a vertical, mixed-use centre, which reports extremely high trading performance at both Woolworths and Big W.
Australia-wideWhat share of Australians can readily reach a pharmacy?
5,8005,800community pharmacies assessed
Demonstrated that the pharmacy location rules give Australia a national network of pharmacies that optimises the community’s access to prescription pharmaceuticals.
Hunter Region, NSWWhere are the region’s businesses, and what could decarbonisation mean for them?
Businesses, zoning, investment and major projects in one online map, to assist government and industry decision making about decarbonisation.
South-west Sydney, NSWWhich development scenarios stay viable under Council’s contributions schemes?
22large mixed-use developments tested
Analysed the profitability impacts of Council’s development contributions schemes, as part of Aland’s ongoing negotiations with Council.
Greater Darwin, NTHow much retail floorspace will a growing region need, and where?
Confirmed the scale and hierarchy of centres for the Palmerston growth corridor.
We help our clients harness and interpret change. Choose a sector to see the question it starts with, and the services that answer it.
Retail · Places people choose.
Macroplan can help you understand changing demand and shopping habits, and how to take advantage of these changes.
IllustrativeA high street, the trade area it draws on, and the people coming in.
Who we work with
Developers, landowners, financiers, all three levels of government, infrastructure and planning agencies, universities, and health, childcare and aged care providers.
“We are economists, analysts, planners and problem solvers. We consider challenges through an alternative lens.”
Macroplan
40+
More than 40 years of solving problems and shaping cities.
Brian Haratsis leaves the Victorian State Government to start his own property economics and planning consultancy, in North Melbourne.
Macroplan becomes a national consultancy, with offices in Australia’s major capital cities.
One national team of economists, analysts, planners and problem solvers.

Chief Executive Officer
Founded Macroplan in 1985. Author of six books on Australia’s cities, and a Fellow of the Planning Institute of Australia.
Profile →

Chief Operating Officer
An urban economist with almost 30 years’ experience, including senior roles at the ABS, the Victorian Department of Treasury and Finance and KPMG.
Profile →
Jim TsirimiagosActing General Manager, NSWSenior Management
Ian ChurchillGeneral Manager, RetailSenior Management
Declan HaratsisGeneral ManagerSenior Management
Estella ZhangManager Urban Economics & Property ResearchEngagement Managers
Richard LeManager, Data Analytics & ResearchEngagement Managers
Damian TanSenior Consultant, Economics & Property ResearchConsultants & Analysts
Brianna CooperExecutive Assistant to the Chairman & CEOBusiness Services
Mohd Hafiz SairiGIS ManagerBusiness Services
Rachel MulderAccounts ReceivableBusiness Services
George AlexiouIT ManagerBusiness ServicesMap data: City of Melbourne, Vicmap (State of Victoria), CC BY 4.0
Our offices
Recent thinking
3 March 2025Impacts of AI on the Property Industry →Data centres, energy and productivity: what artificial intelligence means for property.
21 November 2024Urban Artificial Intelligence – Planning for the Age of Tech →The core technologies, mapped onto locations, processes, products and projects.
4 September 2024National Urban Policy – a review →“The draft NUP leaves much to be desired.”Previous books by Brian Haratsis
Melbourne · Sydney · Brisbane
